Bert Van den Hoof Team Janssen Oncology

How did you get involved in with the MMRF?

I started my Janssen Oncology marketing career in a Patient Experience role, where I had the lucky opportunity to partner with amazing organizations such as the MMRF to help get patients connected to critical information and support as they fight.

What do you want people to know about multiple myeloma?

That there has been a ton of progress made in this disease, thanks in large part to partnerships in the multiple myeloma community, such as the one we are exhibiting with Road to Victories. If we all continue to work together to spread awareness and help those who are impacted to get the best possible treatments, we can make even greater strides in the future.

Why is participating in the MMRF Road to Victories ride important to you?

I’m passionate about participating in the MMRF Road to Victories on behalf of the patients and their families who we have had the chance to meet over the years and also for those patients who we haven’t had a chance to meet but need access to the right support, education, and community to fight on.

What are you looking most forward to/excited about in regard to the ride?

I’m most excited to get out there with the other riders and connect with more patients/advocates/caregivers. Within the Road to Victories framework, we all have the exact same goal of finding better futures for those impacted. Being able to come together, fundraise, and bike our way through ups and downs (literally) is a really symbolic token of exactly that.

What does your training regimen for this event look like? 

Lots of Peloton rides, spending time cycling with my Dad who can still kick my butt, and I am getting really good at the eating/fueling up part of training : )

Who/what inspires you? 

The multiple myeloma patients and care partners dealing with this disease day in and day out. They are the fuel to our fire and keep us motivated to continue to fight for a cure. Beyond that, the spirit of the MMRF and its entire team putting this together. Finally, everyone over at Janssen Oncology who truly works tirelessly everyday to be a part of a community that is helping to reimagine care so that patients can redefine living.

Have you participated in previous MMRF events? If so, which/when?

I have participated in past MMRF events, but none of them have been this uphill!

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The Multiple Myeloma Research Foundation (MMRF) is the largest nonprofit in the world solely focused on accelerating a cure for each and every multiple myeloma patient. We drive the development and delivery of next-generation therapies, leverage data to identify optimal and more personalized treatment approaches, and empower myeloma patients and the broader community with information and resources to extend their lives. Central to our mission is our commitment to advancing health equity so that all myeloma patients can benefit from the scientific and clinical advances we pursue. Since our inception, the MMRF has committed over $500 million for research, opened nearly 100 clinical trials, and helped bring 15+ FDA-approved therapies to market, which have tripled the life expectancy of myeloma patients. To learn more, visit

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At Janssen, we’re creating a future where disease is a thing of the past. We’re the Pharmaceutical Companies of Johnson & Johnson, working tirelessly to make that future a reality for patients everywhere by fighting sickness with science, improving access with ingenuity, and healing hopelessness with heart. We focus on areas of medicine where we can make the biggest difference: Cardiovascular, Metabolism & Retina; Immunology; Infectious Diseases & Vaccines; Neuroscience; Oncology; and Pulmonary Hypertension.

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